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ITB world travel trade show and India

India a good and attractive destination for lifestyle and niche tourism 

In Berlin, where ITB Berlin - the 3-day massive trade show - ended today, India participated with a strong team including government agencies and officials, tour operators and hoteliers. The focus of India this time was to attract tourists in niche segments in which India is very strong, such as rural and eco-tourism, medical tourism, wellness and adventure.

By the way, the ITB World Travel Trends Report 2010/ 2011 was released yesterday.

The report says, the travel industry is expected to make good growth this year, on top of a smart comeback in 2010 from the downturn of 2009.

India and other emerging economies are likely to provide a huge market to travel industry, the report says.Besides marked increase in domestic and outbound tourist flow, the inbound tourist flow too has increased this year and is likely to show a healthy trend.

India is in a good position to attract LOHAS [acronym for Lifestyles Of Health And Sustainability] customers, who are the new tribe of premium tourists. They are the ones interested in spirituality, are open-minded, are very mobile and use new technology with elan.

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